Westwood Works Is Looking to Rebrand

Westwood Works is seeking a creative, qualified freelance graphic designer or design firm to create a strong graphic logo for our organization that represents and encompasses our mission.This new logo will be used throughout our marketing efforts and to build stronger brand awareness within the community we serve. We are accepting proposals through October 17, 2022. Please review the RFP below for details and submission requirements. If you want to learn more about Westwood Works, please visit http://westwoodworks.org/.

 

About Westwood Works

Westwood Works is on a mission to connect Cincinnati’s largest neighborhood and celebrate its strengths by building a positive, inclusive, and vibrant community.

We focus on 3 core pillars to build up the Westwood community: connecting people, connecting place, and connecting purpose.

 

Project Overview & Scope

Westwood Works’ current logo was established when the organization was founded in 2009. Although the current logo offers a nod to our name and the area we serve, its outdated design does not effectively represent how we have evolved or reflect the impact we have on the individuals we serve in the community:

  • We connect people through fun community meetings, racial reconciliation, justice, and equity work, inter-and intra-community partnerships, and building relationships with residents with talents to help us grow.
  • We connect places and give people a sense of belonging through community events, creative streetscapes and play spaces, mini-grants, pedestrian safety efforts, and developing and investing in our neighborhood.
  • We connect purpose by ensuring that inclusion, diversity, and community input are at the forefront of our efforts. We connect people to their passions and act as a positive liaison to community organizations.

We are looking for a more relevant, impactful, and modern logo that accurately represents our brand and is unique in our organizational sector. The logo must be used effectively across all media for marketing purposes, including print, website, and social media.

 

Scope of Work

The scope of the project will extend from concept to creation and include:

Core Brand Elements

  • 2-3 main logo designs + submark options for consideration by the Westwood Works Board
  • Minimum of two revisions of the selected logo
  • Font recommendations
  • Brand color guide
  • Branded pattern or texture

Branded Goods

  • Business card design
  • Instagram launch pack
  • Facebook cover/banner design

 

Proposal Requirements

Contact Information

Please provide the following information:

  • Contact Name + Title
  • Company Name
  • Company Website
  • Phone Number

 

Project Staffing

Include relevant experience of key staff and designers. Describe the qualifications and relevant experience of the individuals assigned to this project.

 

Project Summary & Pricing

Proposals must include a timeline for completion and milestones throughout the project. This should also outline the estimated cost for all deliverables. 

Proposals should clearly outline how the designer or agency alerts the client and negotiates unanticipated changes or delays. 

 

Work Samples

Please include portfolio samples that demonstrate creative execution for similar projects. Experience in branding work for a public, service, or nonprofit organization is preferred. 

 

Proposal Evaluation & Submission

This is an open and competitive process for all qualified designers and design firms. Proposals will be evaluated, and award of the contract resulting from this RFP will be based upon the most responsive vendor whose offer will be the most advantageous to Westwood Works in terms of brand design and value as specified in this RFP. Westwood Works reserves the right to reject any or all proposals, or any portion thereof, as deemed to be in the best interest of our organization.

The proposal submitted in response to the RFP shall remain firm and valid for ninety (90) days from the date of your submission. All contracts are subject to review by the Westwood Works Board, and the project will be awarded upon signing of an agreement or contract, which outlines terms, scope, budget, and other necessary items.

All deliverables must be in PDF format and emailed with “Westwood Works Logo Project” in the subject line by the deadlines in the schedule below.

Event Date
RFP Distribution 9/19/22
Proposal Due Date 10/17/22
Board Review 11/12/22
Vendor Selection 11/24/22
Project Completion 3/31/23

 

Scheduled dates will be adhered to as closely as possible but may change without prior notice to applicants.

Questions

We welcome any questions before the RFP submission. Any questions regarding this proposal or project may be emailed to the Board’s Project Manager, Autumn Riedmaier until October 3, 2022. All questions will be answered by email within 24 hours.